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Add to EdgeLook into the Future: Deep Contextualized Sequential Recommendation
May 23, 2024
Sequential recommendation focuses on mining useful patterns from the user behavior history to better estimate his preference on the candidate items. Previous solutions adopt recurrent networks or retrieval methods to obtain the user's profile representation so as to perform the preference estimation. In this paper, we propose a novel framework of sequential recommendation called Look into the Future (LIFT), which builds and leverages the contexts of sequential recommendation. The context in LIFT refers to a user's current profile that can be represented based on both past and future behaviors. As such, the learned context will be more effective in predicting the user's behaviors in sequential recommendation. Apparently, it is impossible to use real future information to predict the current behavior, we thus propose a novel retrieval-based framework to use the most similar interaction's future information as the future context of the target interaction without data leakage. Furthermore, in order to exploit the intrinsic information embedded within the context itself, we introduce an innovative pretraining methodology incorporating behavior masking. This approach is designed to facilitate the efficient acquisition of context representations. We demonstrate that finding relevant contexts from the global user pool via retrieval methods will greatly improve preference estimation performance. In our extensive experiments over real-world datasets, LIFT demonstrates significant performance improvement on click-through rate prediction tasks in sequential recommendation over strong baselines.
An Aligning and Training Framework for Multimodal Recommendations
Mar 20, 2024
With the development of multimedia applications, multimodal recommendations are playing an essential role, as they can leverage rich contexts beyond user interactions. Existing methods mainly regard multimodal information as an auxiliary, using them to help learn ID features; however, there exist semantic gaps among multimodal content features and ID features, for which directly using multimodal information as an auxiliary would lead to misalignment in representations of users and items. In this paper, we first systematically investigate the misalignment issue in multimodal recommendations, and propose a solution named AlignRec. In AlignRec, the recommendation objective is decomposed into three alignments, namely alignment within contents, alignment between content and categorical ID, and alignment between users and items. Each alignment is characterized by a specific objective function and is integrated into our multimodal recommendation framework. To effectively train our AlignRec, we propose starting from pre-training the first alignment to obtain unified multimodal features and subsequently training the following two alignments together with these features as input. As it is essential to analyze whether each multimodal feature helps in training, we design three new classes of metrics to evaluate intermediate performance. Our extensive experiments on three real-world datasets consistently verify the superiority of AlignRec compared to nine baselines. We also find that the multimodal features generated by AlignRec are better than currently used ones, which are to be open-sourced.
Sliding Spectrum Decomposition for Diversified Recommendation
Jul 12, 2021
Content feed, a type of product that recommends a sequence of items for users to browse and engage with, has gained tremendous popularity among social media platforms. In this paper, we propose to study the diversity problem in such a scenario from an item sequence perspective using time series analysis techniques. We derive a method called sliding spectrum decomposition (SSD) that captures users' perception of diversity in browsing a long item sequence. We also share our experiences in designing and implementing a suitable item embedding method for accurate similarity measurement under long tail effect. Combined together, they are now fully implemented and deployed in Xiaohongshu App's production recommender system that serves the main Explore Feed product for tens of millions of users every day. We demonstrate the effectiveness and efficiency of the method through theoretical analysis, offline experiments and online A/B tests.