This report provides an engagement analysis of counternarratives against online toxicity. Between February 2020 and July 2021, we observed over 15 million toxic messages on social media identified by our fine-grained, multilingual detection AI. Over 1,000 dashboard users responded to toxic messages with combinations of visual memes, text, or AI-generated text, or they reported content. This leads to new, real-life insights on self-regulatory approaches for the mitigation of online hate.

A feast for trolls -- Engagement analysis of counternarratives against online toxicity