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Advertising strategy for profit-maximization: a novel practice on Tmall's online ads manager platforms
Oct 31, 2022
Ads manager platform gains popularity among numerous e-commercial vendors/advertisers. It helps advertisers to facilitate the process of displaying their ads to target customers. One of the main challenges faced by advertisers, especially small and medium-sized enterprises, is to configure their advertising strategy properly. An ineffective advertising strategy will bring too many ``just looking'' clicks and, eventually, generate high advertising expenditure unproportionally to the growth of sales. In this paper, we present a novel profit-maximization model for online advertising optimization. The optimization problem is constructed to find optimal set of features to maximize the probability that target customers buy advertising products. We further reformulate the optimization problem to a knapsack problem with changeable parameters, and introduce a self-adjusted algorithm for finding the solution to the problem. Numerical experiment based on statistical data from Tmall show that our proposed method can optimize the advertising strategy given expenditure budget effectively.
SSR-HEF: Crowd Counting with Multi-Scale Semantic Refining and Hard Example Focusing
Apr 15, 2022
Crowd counting based on density maps is generally regarded as a regression task.Deep learning is used to learn the mapping between image content and crowd density distribution. Although great success has been achieved, some pedestrians far away from the camera are difficult to be detected. And the number of hard examples is often larger. Existing methods with simple Euclidean distance algorithm indiscriminately optimize the hard and easy examples so that the densities of hard examples are usually incorrectly predicted to be lower or even zero, which results in large counting errors. To address this problem, we are the first to propose the Hard Example Focusing(HEF) algorithm for the regression task of crowd counting. The HEF algorithm makes our model rapidly focus on hard examples by attenuating the contribution of easy examples.Then higher importance will be given to the hard examples with wrong estimations. Moreover, the scale variations in crowd scenes are large, and the scale annotations are labor-intensive and expensive. By proposing a multi-Scale Semantic Refining (SSR) strategy, lower layers of our model can break through the limitation of deep learning to capture semantic features of different scales to sufficiently deal with the scale variation. We perform extensive experiments on six benchmark datasets to verify the proposed method. Results indicate the superiority of our proposed method over the state-of-the-art methods. Moreover, our designed model is smaller and faster.
* Accepted by IEEE TRANSACTIONS ON INDUSTRIAL INFORMATICS
Crowd counting with segmentation attention convolutional neural network
Apr 15, 2022
Deep learning occupies an undisputed dominance in crowd counting. In this paper, we propose a novel convolutional neural network (CNN) architecture called SegCrowdNet. Despite the complex background in crowd scenes, the proposeSegCrowdNet still adaptively highlights the human head region and suppresses the non-head region by segmentation. With the guidance of an attention mechanism, the proposed SegCrowdNet pays more attention to the human head region and automatically encodes the highly refined density map. The crowd count can be obtained by integrating the density map. To adapt the variation of crowd counts, SegCrowdNet intelligently classifies the crowd count of each image into several groups. In addition, the multi-scale features are learned and extracted in the proposed SegCrowdNet to overcome the scale variations of the crowd. To verify the effectiveness of our proposed method, extensive experiments are conducted on four challenging datasets. The results demonstrate that our proposed SegCrowdNet achieves excellent performance compared with the state-of-the-art methods.
* Accepted by IET Image Processing
Crowd counting with crowd attention convolutional neural network
Apr 15, 2022
Crowd counting is a challenging problem due to the scene complexity and scale variation. Although deep learning has achieved great improvement in crowd counting, scene complexity affects the judgement of these methods and they usually regard some objects as people mistakenly; causing potentially enormous errors in the crowd counting result. To address the problem, we propose a novel end-to-end model called Crowd Attention Convolutional Neural Network (CAT-CNN). Our CAT-CNN can adaptively assess the importance of a human head at each pixel location by automatically encoding a confidence map. With the guidance of the confidence map, the position of human head in estimated density map gets more attention to encode the final density map, which can avoid enormous misjudgements effectively. The crowd count can be obtained by integrating the final density map. To encode a highly refined density map, the total crowd count of each image is classified in a designed classification task and we first explicitly map the prior of the population-level category to feature maps. To verify the efficiency of our proposed method, extensive experiments are conducted on three highly challenging datasets. Results establish the superiority of our method over many state-of-the-art methods.
* Accepted by Neurocomputing
Greedy Offset-Guided Keypoint Grouping for Human Pose Estimation
Jul 07, 2021
We propose a simple yet reliable bottom-up approach with a good trade-off between accuracy and efficiency for the problem of multi-person pose estimation. Given an image, we employ an Hourglass Network to infer all the keypoints from different persons indiscriminately as well as the guiding offsets connecting the adjacent keypoints belonging to the same persons. Then, we greedily group the candidate keypoints into multiple human poses (if any), utilizing the predicted guiding offsets. And we refer to this process as greedy offset-guided keypoint grouping (GOG). Moreover, we revisit the encoding-decoding method for the multi-person keypoint coordinates and reveal some important facts affecting accuracy. Experiments have demonstrated the obvious performance improvements brought by the introduced components. Our approach is comparable to the state of the art on the challenging COCO dataset under fair conditions. The source code and our pre-trained model are publicly available online.