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A Simple Deep Personalized Recommendation System
Aug 06, 2019
Recommender systems are critical tools to match listings and travelers in two-sided vacation rental marketplaces. Such systems require high capacity to extract user preferences for items from implicit signals at scale. To learn those preferences, we propose a Simple Deep Personalized Recommendation System to compute travelers' conditional embeddings. Our method combines listing embeddings in a supervised structure to build short-term historical context to personalize recommendations for travelers. Deployed in the production environment, this approach is computationally efficient and scalable, and allows us to capture non-linear dependencies. Our offline evaluation indicates that traveler embeddings created using a Deep Average Network can improve the precision of a downstream conversion prediction model by seven percent, outperforming more complex benchmark methods for online shopping experience personalization.
Deep Personalized Re-targeting
Jul 10, 2019
Predicting booking probability and value at the traveler level plays a central role in computational advertising for massive two-sided vacation rental marketplaces. These marketplaces host millions of travelers with long shopping cycles, spending a lot of time in the discovery phase. The footprint of the travelers in their discovery is a useful data source to help these marketplaces to predict shopping probability and value. However, there is no one-size-fits-all solution for this purpose. In this paper, we propose a hybrid model that infuses deep and shallow neural network embeddings into a gradient boosting tree model. This approach allows the latent preferences of millions of travelers to be automatically learned from sparse session logs. In addition, we present the architecture that we deployed into our production system. We find that there is a pragmatic sweet spot between expensive complex deep neural networks and simple shallow neural networks that can increase the prediction performance of a model by seven percent, based on offline analysis.