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Real-Time Optimization Of Web Publisher RTB Revenues
Jun 12, 2020
This paper describes an engine to optimize web publisher revenues from second-price auctions. These auctions are widely used to sell online ad spaces in a mechanism called real-time bidding (RTB). Optimization within these auctions is crucial for web publishers, because setting appropriate reserve prices can significantly increase revenue. We consider a practical real-world setting where the only available information before an auction occurs consists of a user identifier and an ad placement identifier. The real-world challenges we had to tackle consist mainly of tracking the dependencies on both the user and placement in an highly non-stationary environment and of dealing with censored bid observations. These challenges led us to make the following design choices: (i) we adopted a relatively simple non-parametric regression model of auction revenue based on an incremental time-weighted matrix factorization which implicitly builds adaptive users' and placements' profiles; (ii) we jointly used a non-parametric model to estimate the first and second bids' distribution when they are censored, based on an on-line extension of the Aalen's Additive model. Our engine is a component of a deployed system handling hundreds of web publishers across the world, serving billions of ads a day to hundreds of millions of visitors. The engine is able to predict, for each auction, an optimal reserve price in approximately one millisecond and yields a significant revenue increase for the web publishers.
Retrieving and Ranking Similar Questions from Question-Answer Archives Using Topic Modelling and Topic Distribution Regression
Jun 12, 2016
Presented herein is a novel model for similar question ranking within collaborative question answer platforms. The presented approach integrates a regression stage to relate topics derived from questions to those derived from question-answer pairs. This helps to avoid problems caused by the differences in vocabulary used within questions and answers, and the tendency for questions to be shorter than answers. The performance of the model is shown to outperform translation methods and topic modelling (without regression) on several real-world datasets.