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Pfeed: Generating near real-time personalized feeds using precomputed embedding similarities
Mar 06, 2024
In personalized recommender systems, embeddings are often used to encode customer actions and items, and retrieval is then performed in the embedding space using approximate nearest neighbor search. However, this approach can lead to two challenges: 1) user embeddings can restrict the diversity of interests captured and 2) the need to keep them up-to-date requires an expensive, real-time infrastructure. In this paper, we propose a method that overcomes these challenges in a practical, industrial setting. The method dynamically updates customer profiles and composes a feed every two minutes, employing precomputed embeddings and their respective similarities. We tested and deployed this method to personalise promotional items at Bol, one of the largest e-commerce platforms of the Netherlands and Belgium. The method enhanced customer engagement and experience, leading to a significant 4.9% uplift in conversions.
Class-constrained t-SNE: Combining Data Features and Class Probabilities
Aug 26, 2023Data features and class probabilities are two main perspectives when, e.g., evaluating model results and identifying problematic items. Class probabilities represent the likelihood that each instance belongs to a particular class, which can be produced by probabilistic classifiers or even human labeling with uncertainty. Since both perspectives are multi-dimensional data, dimensionality reduction (DR) techniques are commonly used to extract informative characteristics from them. However, existing methods either focus solely on the data feature perspective or rely on class probability estimates to guide the DR process. In contrast to previous work where separate views are linked to conduct the analysis, we propose a novel approach, class-constrained t-SNE, that combines data features and class probabilities in the same DR result. Specifically, we combine them by balancing two corresponding components in a cost function to optimize the positions of data points and iconic representation of classes -- class landmarks. Furthermore, an interactive user-adjustable parameter balances these two components so that users can focus on the weighted perspectives of interest and also empowers a smooth visual transition between varying perspectives to preserve the mental map. We illustrate its application potential in model evaluation and visual-interactive labeling. A comparative analysis is performed to evaluate the DR results.