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Guarding Graph Neural Networks for Unsupervised Graph Anomaly Detection
Apr 25, 2024
Unsupervised graph anomaly detection aims at identifying rare patterns that deviate from the majority in a graph without the aid of labels, which is important for a variety of real-world applications. Recent advances have utilized Graph Neural Networks (GNNs) to learn effective node representations by aggregating information from neighborhoods. This is motivated by the hypothesis that nodes in the graph tend to exhibit consistent behaviors with their neighborhoods. However, such consistency can be disrupted by graph anomalies in multiple ways. Most existing methods directly employ GNNs to learn representations, disregarding the negative impact of graph anomalies on GNNs, resulting in sub-optimal node representations and anomaly detection performance. While a few recent approaches have redesigned GNNs for graph anomaly detection under semi-supervised label guidance, how to address the adverse effects of graph anomalies on GNNs in unsupervised scenarios and learn effective representations for anomaly detection are still under-explored. To bridge this gap, in this paper, we propose a simple yet effective framework for Guarding Graph Neural Networks for Unsupervised Graph Anomaly Detection (G3AD). Specifically, G3AD introduces two auxiliary networks along with correlation constraints to guard the GNNs from inconsistent information encoding. Furthermore, G3AD introduces an adaptive caching module to guard the GNNs from solely reconstructing the observed data that contains anomalies. Extensive experiments demonstrate that our proposed G3AD can outperform seventeen state-of-the-art methods on both synthetic and real-world datasets.
Large Language Model Interaction Simulator for Cold-Start Item Recommendation
Feb 14, 2024Recommending cold items is a long-standing challenge for collaborative filtering models because these cold items lack historical user interactions to model their collaborative features. The gap between the content of cold items and their behavior patterns makes it difficult to generate accurate behavioral embeddings for cold items. Existing cold-start models use mapping functions to generate fake behavioral embeddings based on the content feature of cold items. However, these generated embeddings have significant differences from the real behavioral embeddings, leading to a negative impact on cold recommendation performance. To address this challenge, we propose an LLM Interaction Simulator (LLM-InS) to model users' behavior patterns based on the content aspect. This simulator allows recommender systems to simulate vivid interactions for each cold item and transform them from cold to warm items directly. Specifically, we outline the designing and training process of a tailored LLM-simulator that can simulate the behavioral patterns of users and items. Additionally, we introduce an efficient "filtering-and-refining" approach to take full advantage of the simulation power of the LLMs. Finally, we propose an updating method to update the embeddings of the items. we unified trains for both cold and warm items within a recommender model based on the simulated and real interactions. Extensive experiments using real behavioral embeddings demonstrate that our proposed model, LLM-InS, outperforms nine state-of-the-art cold-start methods and three LLM models in cold-start item recommendations.
Multi-Behavior Collaborative Filtering with Partial Order Graph Convolutional Networks
Feb 12, 2024Representing the information of multiple behaviors in the single graph collaborative filtering (CF) vector has been a long-standing challenge. This is because different behaviors naturally form separate behavior graphs and learn separate CF embeddings. Existing models merge the separate embeddings by appointing the CF embeddings for some behaviors as the primary embedding and utilizing other auxiliaries to enhance the primary embedding. However, this approach often results in the joint embedding performing well on the main tasks but poorly on the auxiliary ones. To address the problem arising from the separate behavior graphs, we propose the concept of Partial Order Graphs (POG). POG defines the partial order relation of multiple behaviors and models behavior combinations as weighted edges to merge separate behavior graphs into a joint POG. Theoretical proof verifies that POG can be generalized to any given set of multiple behaviors. Based on POG, we propose the tailored Partial Order Graph Convolutional Networks (POGCN) that convolute neighbors' information while considering the behavior relations between users and items. POGCN also introduces a partial-order BPR sampling strategy for efficient and effective multiple-behavior CF training. POGCN has been successfully deployed on the homepage of Alibaba for two months, providing recommendation services for over one billion users. Extensive offline experiments conducted on three public benchmark datasets demonstrate that POGCN outperforms state-of-the-art multi-behavior baselines across all types of behaviors. Furthermore, online A/B tests confirm the superiority of POGCN in billion-scale recommender systems.
Macro Graph Neural Networks for Online Billion-Scale Recommender Systems
Jan 26, 2024Predicting Click-Through Rate (CTR) in billion-scale recommender systems poses a long-standing challenge for Graph Neural Networks (GNNs) due to the overwhelming computational complexity involved in aggregating billions of neighbors. To tackle this, GNN-based CTR models usually sample hundreds of neighbors out of the billions to facilitate efficient online recommendations. However, sampling only a small portion of neighbors results in a severe sampling bias and the failure to encompass the full spectrum of user or item behavioral patterns. To address this challenge, we name the conventional user-item recommendation graph as "micro recommendation graph" and introduce a more suitable MAcro Recommendation Graph (MAG) for billion-scale recommendations. MAG resolves the computational complexity problems in the infrastructure by reducing the node count from billions to hundreds. Specifically, MAG groups micro nodes (users and items) with similar behavior patterns to form macro nodes. Subsequently, we introduce tailored Macro Graph Neural Networks (MacGNN) to aggregate information on a macro level and revise the embeddings of macro nodes. MacGNN has already served Taobao's homepage feed for two months, providing recommendations for over one billion users. Extensive offline experiments on three public benchmark datasets and an industrial dataset present that MacGNN significantly outperforms twelve CTR baselines while remaining computationally efficient. Besides, online A/B tests confirm MacGNN's superiority in billion-scale recommender systems.
Reinforcement Neighborhood Selection for Unsupervised Graph Anomaly Detection
Dec 09, 2023Unsupervised graph anomaly detection is crucial for various practical applications as it aims to identify anomalies in a graph that exhibit rare patterns deviating significantly from the majority of nodes. Recent advancements have utilized Graph Neural Networks (GNNs) to learn high-quality node representations for anomaly detection by aggregating information from neighborhoods. However, the presence of anomalies may render the observed neighborhood unreliable and result in misleading information aggregation for node representation learning. Selecting the proper neighborhood is critical for graph anomaly detection but also challenging due to the absence of anomaly-oriented guidance and the interdependence with representation learning. To address these issues, we utilize the advantages of reinforcement learning in adaptively learning in complex environments and propose a novel method that incorporates Reinforcement neighborhood selection for unsupervised graph ANomaly Detection (RAND). RAND begins by enriching the candidate neighbor pool of the given central node with multiple types of indirect neighbors. Next, RAND designs a tailored reinforcement anomaly evaluation module to assess the reliability and reward of considering the given neighbor. Finally, RAND selects the most reliable subset of neighbors based on these rewards and introduces an anomaly-aware aggregator to amplify messages from reliable neighbors while diminishing messages from unreliable ones. Extensive experiments on both three synthetic and two real-world datasets demonstrate that RAND outperforms the state-of-the-art methods.
Alleviating Behavior Data Imbalance for Multi-Behavior Graph Collaborative Filtering
Nov 12, 2023Graph collaborative filtering, which learns user and item representations through message propagation over the user-item interaction graph, has been shown to effectively enhance recommendation performance. However, most current graph collaborative filtering models mainly construct the interaction graph on a single behavior domain (e.g. click), even though users exhibit various types of behaviors on real-world platforms, including actions like click, cart, and purchase. Furthermore, due to variations in user engagement, there exists an imbalance in the scale of different types of behaviors. For instance, users may click and view multiple items but only make selective purchases from a small subset of them. How to alleviate the behavior imbalance problem and utilize information from the multiple behavior graphs concurrently to improve the target behavior conversion (e.g. purchase) remains underexplored. To this end, we propose IMGCF, a simple but effective model to alleviate behavior data imbalance for multi-behavior graph collaborative filtering. Specifically, IMGCF utilizes a multi-task learning framework for collaborative filtering on multi-behavior graphs. Then, to mitigate the data imbalance issue, IMGCF improves representation learning on the sparse behavior by leveraging representations learned from the behavior domain with abundant data volumes. Experiments on two widely-used multi-behavior datasets demonstrate the effectiveness of IMGCF.
Modeling Spatiotemporal Periodicity and Collaborative Signal for Local-Life Service Recommendation
Sep 22, 2023
Online local-life service platforms provide services like nearby daily essentials and food delivery for hundreds of millions of users. Different from other types of recommender systems, local-life service recommendation has the following characteristics: (1) spatiotemporal periodicity, which means a user's preferences for items vary from different locations at different times. (2) spatiotemporal collaborative signal, which indicates similar users have similar preferences at specific locations and times. However, most existing methods either focus on merely the spatiotemporal contexts in sequences, or model the user-item interactions without spatiotemporal contexts in graphs. To address this issue, we design a new method named SPCS in this paper. Specifically, we propose a novel spatiotemporal graph transformer (SGT) layer, which explicitly encodes relative spatiotemporal contexts, and aggregates the information from multi-hop neighbors to unify spatiotemporal periodicity and collaborative signal. With extensive experiments on both public and industrial datasets, this paper validates the state-of-the-art performance of SPCS.
CPDG: A Contrastive Pre-Training Method for Dynamic Graph Neural Networks
Jul 24, 2023
Dynamic graph data mining has gained popularity in recent years due to the rich information contained in dynamic graphs and their widespread use in the real world. Despite the advances in dynamic graph neural networks (DGNNs), the rich information and diverse downstream tasks have posed significant difficulties for the practical application of DGNNs in industrial scenarios. To this end, in this paper, we propose to address them by pre-training and present the Contrastive Pre-Training Method for Dynamic Graph Neural Networks (CPDG). CPDG tackles the challenges of pre-training for DGNNs, including generalization capability and long-short term modeling capability, through a flexible structural-temporal subgraph sampler along with structural-temporal contrastive pre-training schemes. Extensive experiments conducted on both large-scale research and industrial dynamic graph datasets show that CPDG outperforms existing methods in dynamic graph pre-training for various downstream tasks under three transfer settings.