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Add to EdgeSource Echo Chamber: Exploring the Escalation of Source Bias in User, Data, and Recommender System Feedback Loop
May 28, 2024
Recently, researchers have uncovered that neural retrieval models prefer AI-generated content (AIGC), called source bias. Compared to active search behavior, recommendation represents another important means of information acquisition, where users are more prone to source bias. Furthermore, delving into the recommendation scenario, as AIGC becomes integrated within the feedback loop involving users, data, and the recommender system, it progressively contaminates the candidate items, the user interaction history, and ultimately, the data used to train the recommendation models. How and to what extent the source bias affects the neural recommendation models within feedback loop remains unknown. In this study, we extend the investigation of source bias into the realm of recommender systems, specifically examining its impact across different phases of the feedback loop. We conceptualize the progression of AIGC integration into the recommendation content ecosystem in three distinct phases-HGC dominate, HGC-AIGC coexist, and AIGC dominance-each representing past, present, and future states, respectively. Through extensive experiments across three datasets from diverse domains, we demonstrate the prevalence of source bias and reveal a potential digital echo chamber with source bias amplification throughout the feedback loop. This trend risks creating a recommender ecosystem with limited information source, such as AIGC, being disproportionately recommended. To counteract this bias and prevent its escalation in the feedback loop, we introduce a black-box debiasing method that maintains model impartiality towards both HGC and AIGC. Our experimental results validate the effectiveness of the proposed debiasing method, confirming its potential to disrupt the feedback loop.
Cocktail: A Comprehensive Information Retrieval Benchmark with LLM-Generated Documents Integration
May 26, 2024The proliferation of Large Language Models (LLMs) has led to an influx of AI-generated content (AIGC) on the internet, transforming the corpus of Information Retrieval (IR) systems from solely human-written to a coexistence with LLM-generated content. The impact of this surge in AIGC on IR systems remains an open question, with the primary challenge being the lack of a dedicated benchmark for researchers. In this paper, we introduce Cocktail, a comprehensive benchmark tailored for evaluating IR models in this mixed-sourced data landscape of the LLM era. Cocktail consists of 16 diverse datasets with mixed human-written and LLM-generated corpora across various text retrieval tasks and domains. Additionally, to avoid the potential bias from previously included dataset information in LLMs, we also introduce an up-to-date dataset, named NQ-UTD, with queries derived from recent events. Through conducting over 1,000 experiments to assess state-of-the-art retrieval models against the benchmarked datasets in Cocktail, we uncover a clear trade-off between ranking performance and source bias in neural retrieval models, highlighting the necessity for a balanced approach in designing future IR systems. We hope Cocktail can serve as a foundational resource for IR research in the LLM era, with all data and code publicly available at \url{https://github.com/KID-22/Cocktail}.
BankFair: Balancing Accuracy and Fairness under Varying User Traffic in Recommender System
May 25, 2024Driven by sustainability and economic considerations, two-sided recommendation platforms are required to satisfy the needs of both users and providers. Previous studies often indicate that the two sides' needs differ in urgency: providers have relatively long-term exposure requirements, while users desire short-term, accurate services. However, our empirical study reveals that existing methods for balancing fairness and accuracy often fail to ensure both long-term fairness and short-term accuracy under fluctuating user traffic in real applications. Notably, when user traffic is low, user experience tends to decline significantly. Then, we conducted a theoretical analysis confirming that user traffic is a crucial factor in such a trade-off problem. Ensuring accuracy and fairness under variable user traffic remains a challenge. Inspired by the bankruptcy problem in economics, we propose a novel fairness-aware re-ranking approach called BankFair. BankFair intuitively uses the Talmud rule to leverage periods of high user traffic to compensate for periods of low traffic, ensuring consistent user service while maintaining long-term fairness. BankFair is composed of two modules: (1) utilizing the Talmud rule to determine the necessary degree of fairness across varying user traffic periods, and (2) implementing an online re-ranking algorithm based on the fairness degree established by the Talmud rule. Experiments on one publicly available and one real industrial dataset demonstrate that BankFair outperforms all baselines in terms of both accuracy and provider fairness.
Retrievable Domain-Sensitive Feature Memory for Multi-Domain Recommendation
May 21, 2024With the increase in the business scale and number of domains in online advertising, multi-domain ad recommendation has become a mainstream solution in the industry. The core of multi-domain recommendation is effectively modeling the commonalities and distinctions among domains. Existing works are dedicated to designing model architectures for implicit multi-domain modeling while overlooking an in-depth investigation from a more fundamental perspective of feature distributions. This paper focuses on features with significant differences across various domains in both distributions and effects on model predictions. We refer to these features as domain-sensitive features, which serve as carriers of domain distinctions and are crucial for multi-domain modeling. Experiments demonstrate that existing multi-domain modeling methods may neglect domain-sensitive features, indicating insufficient learning of domain distinctions. To avoid this neglect, we propose a domain-sensitive feature attribution method to identify features that best reflect domain distinctions from the feature set. Further, we design a memory architecture that extracts domain-specific information from domain-sensitive features for the model to retrieve and integrate, thereby enhancing the awareness of domain distinctions. Extensive offline and online experiments demonstrate the superiority of our method in capturing domain distinctions and improving multi-domain recommendation performance.
CELA: Cost-Efficient Language Model Alignment for CTR Prediction
May 17, 2024
Click-Through Rate (CTR) prediction holds a paramount position in recommender systems. The prevailing ID-based paradigm underperforms in cold-start scenarios due to the skewed distribution of feature frequency. Additionally, the utilization of a single modality fails to exploit the knowledge contained within textual features. Recent efforts have sought to mitigate these challenges by integrating Pre-trained Language Models (PLMs). They design hard prompts to structure raw features into text for each interaction and then apply PLMs for text processing. With external knowledge and reasoning capabilities, PLMs extract valuable information even in cases of sparse interactions. Nevertheless, compared to ID-based models, pure text modeling degrades the efficacy of collaborative filtering, as well as feature scalability and efficiency during both training and inference. To address these issues, we propose \textbf{C}ost-\textbf{E}fficient \textbf{L}anguage Model \textbf{A}lignment (\textbf{CELA}) for CTR prediction. CELA incorporates textual features and language models while preserving the collaborative filtering capabilities of ID-based models. This model-agnostic framework can be equipped with plug-and-play textual features, with item-level alignment enhancing the utilization of external information while maintaining training and inference efficiency. Through extensive offline experiments, CELA demonstrates superior performance compared to state-of-the-art methods. Furthermore, an online A/B test conducted on an industrial App recommender system showcases its practical effectiveness, solidifying the potential for real-world applications of CELA.
Multimodal Pretraining and Generation for Recommendation: A Tutorial
May 11, 2024Personalized recommendation stands as a ubiquitous channel for users to explore information or items aligned with their interests. Nevertheless, prevailing recommendation models predominantly rely on unique IDs and categorical features for user-item matching. While this ID-centric approach has witnessed considerable success, it falls short in comprehensively grasping the essence of raw item contents across diverse modalities, such as text, image, audio, and video. This underutilization of multimodal data poses a limitation to recommender systems, particularly in the realm of multimedia services like news, music, and short-video platforms. The recent surge in pretraining and generation techniques presents both opportunities and challenges in the development of multimodal recommender systems. This tutorial seeks to provide a thorough exploration of the latest advancements and future trajectories in multimodal pretraining and generation techniques within the realm of recommender systems. The tutorial comprises three parts: multimodal pretraining, multimodal generation, and industrial applications and open challenges in the field of recommendation. Our target audience encompasses scholars, practitioners, and other parties interested in this domain. By providing a succinct overview of the field, we aspire to facilitate a swift understanding of multimodal recommendation and foster meaningful discussions on the future development of this evolving landscape.
Contrastive Quantization based Semantic Code for Generative Recommendation
Apr 23, 2024
With the success of large language models, generative retrieval has emerged as a new retrieval technique for recommendation. It can be divided into two stages: the first stage involves constructing discrete Codes (i.e., codes), and the second stage involves decoding the code sequentially via the transformer architecture. Current methods often construct item semantic codes by reconstructing based quantization on item textual representation, but they fail to capture item discrepancy that is essential in modeling item relationships in recommendation sytems. In this paper, we propose to construct the code representation of items by simultaneously considering both item relationships and semantic information. Specifically, we employ a pre-trained language model to extract item's textual description and translate it into item's embedding. Then we propose to enhance the encoder-decoder based RQVAE model with contrastive objectives to learn item code. To be specific, we employ the embeddings generated by the decoder from the samples themselves as positive instances and those from other samples as negative instances. Thus we effectively enhance the item discrepancy across all items, better preserving the item neighbourhood. Finally, we train and test semantic code with with generative retrieval on a sequential recommendation model. Our experiments demonstrate that our method improves NDCG@5 with 43.76% on the MIND dataset and Recall@10 with 80.95% on the Office dataset compared to the previous baselines.
A Survey on the Memory Mechanism of Large Language Model based Agents
Apr 21, 2024Large language model (LLM) based agents have recently attracted much attention from the research and industry communities. Compared with original LLMs, LLM-based agents are featured in their self-evolving capability, which is the basis for solving real-world problems that need long-term and complex agent-environment interactions. The key component to support agent-environment interactions is the memory of the agents. While previous studies have proposed many promising memory mechanisms, they are scattered in different papers, and there lacks a systematical review to summarize and compare these works from a holistic perspective, failing to abstract common and effective designing patterns for inspiring future studies. To bridge this gap, in this paper, we propose a comprehensive survey on the memory mechanism of LLM-based agents. In specific, we first discuss ''what is'' and ''why do we need'' the memory in LLM-based agents. Then, we systematically review previous studies on how to design and evaluate the memory module. In addition, we also present many agent applications, where the memory module plays an important role. At last, we analyze the limitations of existing work and show important future directions. To keep up with the latest advances in this field, we create a repository at \url{https://github.com/nuster1128/LLM_Agent_Memory_Survey}.
Unifying Bias and Unfairness in Information Retrieval: A Survey of Challenges and Opportunities with Large Language Models
Apr 17, 2024With the rapid advancement of large language models (LLMs), information retrieval (IR) systems, such as search engines and recommender systems, have undergone a significant paradigm shift. This evolution, while heralding new opportunities, introduces emerging challenges, particularly in terms of biases and unfairness, which may threaten the information ecosystem. In this paper, we present a comprehensive survey of existing works on emerging and pressing bias and unfairness issues in IR systems when the integration of LLMs. We first unify bias and unfairness issues as distribution mismatch problems, providing a groundwork for categorizing various mitigation strategies through distribution alignment. Subsequently, we systematically delve into the specific bias and unfairness issues arising from three critical stages of LLMs integration into IR systems: data collection, model development, and result evaluation. In doing so, we meticulously review and analyze recent literature, focusing on the definitions, characteristics, and corresponding mitigation strategies associated with these issues. Finally, we identify and highlight some open problems and challenges for future work, aiming to inspire researchers and stakeholders in the IR field and beyond to better understand and mitigate bias and unfairness issues of IR in this LLM era. We also consistently maintain a GitHub repository for the relevant papers and resources in this rising direction at https://github.com/KID-22/LLM-IR-Bias-Fairness-Survey.
Recall-Augmented Ranking: Enhancing Click-Through Rate Prediction Accuracy with Cross-Stage Data
Apr 15, 2024
Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often suffer from severe homogeneity and scarcity compared to the extensive item pool. Relying solely on such sequences for user representations is inherently restrictive, as user interests extend beyond the scope of items they have previously engaged with. To address this challenge, we propose a data-driven approach to enrich user representations. We recognize user profiling and recall items as two ideal data sources within the cross-stage framework, encompassing the u2u (user-to-user) and i2i (item-to-item) aspects respectively. In this paper, we propose a novel architecture named Recall-Augmented Ranking (RAR). RAR consists of two key sub-modules, which synergistically gather information from a vast pool of look-alike users and recall items, resulting in enriched user representations. Notably, RAR is orthogonal to many existing CTR models, allowing for consistent performance improvements in a plug-and-play manner. Extensive experiments are conducted, which verify the efficacy and compatibility of RAR against the SOTA methods.