Recent generative AI systems have demonstrated more advanced persuasive capabilities and are increasingly permeating areas of life where they can influence decision-making. Generative AI presents a new risk profile of persuasion due the opportunity for reciprocal exchange and prolonged interactions. This has led to growing concerns about harms from AI persuasion and how they can be mitigated, highlighting the need for a systematic study of AI persuasion. The current definitions of AI persuasion are unclear and related harms are insufficiently studied. Existing harm mitigation approaches prioritise harms from the outcome of persuasion over harms from the process of persuasion. In this paper, we lay the groundwork for the systematic study of AI persuasion. We first put forward definitions of persuasive generative AI. We distinguish between rationally persuasive generative AI, which relies on providing relevant facts, sound reasoning, or other forms of trustworthy evidence, and manipulative generative AI, which relies on taking advantage of cognitive biases and heuristics or misrepresenting information. We also put forward a map of harms from AI persuasion, including definitions and examples of economic, physical, environmental, psychological, sociocultural, political, privacy, and autonomy harm. We then introduce a map of mechanisms that contribute to harmful persuasion. Lastly, we provide an overview of approaches that can be used to mitigate against process harms of persuasion, including prompt engineering for manipulation classification and red teaming. Future work will operationalise these mitigations and study the interaction between different types of mechanisms of persuasion.
With the growing popularity of dialogue agents based on large language models (LLMs), urgent attention has been drawn to finding ways to ensure their behaviour is ethical and appropriate. These are largely interpreted in terms of the 'HHH' criteria: making outputs more helpful and honest, and avoiding harmful (biased, toxic, or inaccurate) statements. Whilst this semantic focus is useful from the perspective of viewing LLM agents as mere mediums for information, it fails to account for pragmatic factors that can make the same utterance seem more or less offensive or tactless in different social situations. We propose an approach to ethics that is more centred on relational and situational factors, exploring what it means for a system, as a social actor, to treat an individual respectfully in a (series of) interaction(s). Our work anticipates a set of largely unexplored risks at the level of situated interaction, and offers practical suggestions to help LLM technologies behave as 'good' social actors and treat people respectfully.
AI is undergoing a paradigm shift with the rise of models (e.g., BERT, DALL-E, GPT-3) that are trained on broad data at scale and are adaptable to a wide range of downstream tasks. We call these models foundation models to underscore their critically central yet incomplete character. This report provides a thorough account of the opportunities and risks of foundation models, ranging from their capabilities (e.g., language, vision, robotics, reasoning, human interaction) and technical principles(e.g., model architectures, training procedures, data, systems, security, evaluation, theory) to their applications (e.g., law, healthcare, education) and societal impact (e.g., inequity, misuse, economic and environmental impact, legal and ethical considerations). Though foundation models are based on standard deep learning and transfer learning, their scale results in new emergent capabilities,and their effectiveness across so many tasks incentivizes homogenization. Homogenization provides powerful leverage but demands caution, as the defects of the foundation model are inherited by all the adapted models downstream. Despite the impending widespread deployment of foundation models, we currently lack a clear understanding of how they work, when they fail, and what they are even capable of due to their emergent properties. To tackle these questions, we believe much of the critical research on foundation models will require deep interdisciplinary collaboration commensurate with their fundamentally sociotechnical nature.