Recent generative AI systems have demonstrated more advanced persuasive capabilities and are increasingly permeating areas of life where they can influence decision-making. Generative AI presents a new risk profile of persuasion due the opportunity for reciprocal exchange and prolonged interactions. This has led to growing concerns about harms from AI persuasion and how they can be mitigated, highlighting the need for a systematic study of AI persuasion. The current definitions of AI persuasion are unclear and related harms are insufficiently studied. Existing harm mitigation approaches prioritise harms from the outcome of persuasion over harms from the process of persuasion. In this paper, we lay the groundwork for the systematic study of AI persuasion. We first put forward definitions of persuasive generative AI. We distinguish between rationally persuasive generative AI, which relies on providing relevant facts, sound reasoning, or other forms of trustworthy evidence, and manipulative generative AI, which relies on taking advantage of cognitive biases and heuristics or misrepresenting information. We also put forward a map of harms from AI persuasion, including definitions and examples of economic, physical, environmental, psychological, sociocultural, political, privacy, and autonomy harm. We then introduce a map of mechanisms that contribute to harmful persuasion. Lastly, we provide an overview of approaches that can be used to mitigate against process harms of persuasion, including prompt engineering for manipulation classification and red teaming. Future work will operationalise these mitigations and study the interaction between different types of mechanisms of persuasion.
Generative AI systems produce a range of risks. To ensure the safety of generative AI systems, these risks must be evaluated. In this paper, we make two main contributions toward establishing such evaluations. First, we propose a three-layered framework that takes a structured, sociotechnical approach to evaluating these risks. This framework encompasses capability evaluations, which are the main current approach to safety evaluation. It then reaches further by building on system safety principles, particularly the insight that context determines whether a given capability may cause harm. To account for relevant context, our framework adds human interaction and systemic impacts as additional layers of evaluation. Second, we survey the current state of safety evaluation of generative AI systems and create a repository of existing evaluations. Three salient evaluation gaps emerge from this analysis. We propose ways forward to closing these gaps, outlining practical steps as well as roles and responsibilities for different actors. Sociotechnical safety evaluation is a tractable approach to the robust and comprehensive safety evaluation of generative AI systems.
Current approaches to building general-purpose AI systems tend to produce systems with both beneficial and harmful capabilities. Further progress in AI development could lead to capabilities that pose extreme risks, such as offensive cyber capabilities or strong manipulation skills. We explain why model evaluation is critical for addressing extreme risks. Developers must be able to identify dangerous capabilities (through "dangerous capability evaluations") and the propensity of models to apply their capabilities for harm (through "alignment evaluations"). These evaluations will become critical for keeping policymakers and other stakeholders informed, and for making responsible decisions about model training, deployment, and security.