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Recall-Augmented Ranking: Enhancing Click-Through Rate Prediction Accuracy with Cross-Stage Data
Apr 15, 2024
Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often suffer from severe homogeneity and scarcity compared to the extensive item pool. Relying solely on such sequences for user representations is inherently restrictive, as user interests extend beyond the scope of items they have previously engaged with. To address this challenge, we propose a data-driven approach to enrich user representations. We recognize user profiling and recall items as two ideal data sources within the cross-stage framework, encompassing the u2u (user-to-user) and i2i (item-to-item) aspects respectively. In this paper, we propose a novel architecture named Recall-Augmented Ranking (RAR). RAR consists of two key sub-modules, which synergistically gather information from a vast pool of look-alike users and recall items, resulting in enriched user representations. Notably, RAR is orthogonal to many existing CTR models, allowing for consistent performance improvements in a plug-and-play manner. Extensive experiments are conducted, which verify the efficacy and compatibility of RAR against the SOTA methods.
Uncovering User Interest from Biased and Noised Watch Time in Video Recommendation
Aug 16, 2023
In the video recommendation, watch time is commonly adopted as an indicator of user interest. However, watch time is not only influenced by the matching of users' interests but also by other factors, such as duration bias and noisy watching. Duration bias refers to the tendency for users to spend more time on videos with longer durations, regardless of their actual interest level. Noisy watching, on the other hand, describes users taking time to determine whether they like a video or not, which can result in users spending time watching videos they do not like. Consequently, the existence of duration bias and noisy watching make watch time an inadequate label for indicating user interest. Furthermore, current methods primarily address duration bias and ignore the impact of noisy watching, which may limit their effectiveness in uncovering user interest from watch time. In this study, we first analyze the generation mechanism of users' watch time from a unified causal viewpoint. Specifically, we considered the watch time as a mixture of the user's actual interest level, the duration-biased watch time, and the noisy watch time. To mitigate both the duration bias and noisy watching, we propose Debiased and Denoised watch time Correction (D$^2$Co), which can be divided into two steps: First, we employ a duration-wise Gaussian Mixture Model plus frequency-weighted moving average for estimating the bias and noise terms; then we utilize a sensitivity-controlled correction function to separate the user interest from the watch time, which is robust to the estimation error of bias and noise terms. The experiments on two public video recommendation datasets and online A/B testing indicate the effectiveness of the proposed method.
ReLoop2: Building Self-Adaptive Recommendation Models via Responsive Error Compensation Loop
Jun 22, 2023
Industrial recommender systems face the challenge of operating in non-stationary environments, where data distribution shifts arise from evolving user behaviors over time. To tackle this challenge, a common approach is to periodically re-train or incrementally update deployed deep models with newly observed data, resulting in a continual training process. However, the conventional learning paradigm of neural networks relies on iterative gradient-based updates with a small learning rate, making it slow for large recommendation models to adapt. In this paper, we introduce ReLoop2, a self-correcting learning loop that facilitates fast model adaptation in online recommender systems through responsive error compensation. Inspired by the slow-fast complementary learning system observed in human brains, we propose an error memory module that directly stores error samples from incoming data streams. These stored samples are subsequently leveraged to compensate for model prediction errors during testing, particularly under distribution shifts. The error memory module is designed with fast access capabilities and undergoes continual refreshing with newly observed data samples during the model serving phase to support fast model adaptation. We evaluate the effectiveness of ReLoop2 on three open benchmark datasets as well as a real-world production dataset. The results demonstrate the potential of ReLoop2 in enhancing the responsiveness and adaptiveness of recommender systems operating in non-stationary environments.
FinalMLP: An Enhanced Two-Stream MLP Model for CTR Prediction
Apr 06, 2023
Click-through rate (CTR) prediction is one of the fundamental tasks for online advertising and recommendation. While multi-layer perceptron (MLP) serves as a core component in many deep CTR prediction models, it has been widely recognized that applying a vanilla MLP network alone is inefficient in learning multiplicative feature interactions. As such, many two-stream interaction models (e.g., DeepFM and DCN) have been proposed by integrating an MLP network with another dedicated network for enhanced CTR prediction. As the MLP stream learns feature interactions implicitly, existing research focuses mainly on enhancing explicit feature interactions in the complementary stream. In contrast, our empirical study shows that a well-tuned two-stream MLP model that simply combines two MLPs can even achieve surprisingly good performance, which has never been reported before by existing work. Based on this observation, we further propose feature selection and interaction aggregation layers that can be easily plugged to make an enhanced two-stream MLP model, FinalMLP. In this way, it not only enables differentiated feature inputs but also effectively fuses stream-level interactions across two streams. Our evaluation results on four open benchmark datasets as well as an online A/B test in our industrial system show that FinalMLP achieves better performance than many sophisticated two-stream CTR models. Our source code will be available at MindSpore/models and FuxiCTR/model_zoo.
BARS: Towards Open Benchmarking for Recommender Systems
Jun 01, 2022
The past two decades have witnessed the rapid development of personalized recommendation techniques. Despite the significant progress made in both research and practice of recommender systems, to date, there is a lack of a widely-recognized benchmarking standard in this field. Many of the existing studies perform model evaluations and comparisons in an ad-hoc manner, for example, by employing their own private data splits or using a different experimental setting. However, such conventions not only increase the difficulty in reproducing existing studies, but also lead to inconsistent experimental results among them. This largely limits the credibility and practical value of research results in this field. To tackle these issues, we present an initiative project aimed for open benchmarking for recommender systems. In contrast to some earlier attempts towards this goal, we take one further step by setting up a standardized benchmarking pipeline for reproducible research, which integrates all the details about datasets, source code, hyper-parameter settings, running logs, and evaluation results. The benchmark is designed with comprehensiveness and sustainability in mind. It spans both matching and ranking tasks, and also allows anyone to easily follow and contribute. We believe that our benchmark could not only reduce the redundant efforts of researchers to re-implement or re-run existing baselines, but also drive more solid and reproducible research on recommender systems.
ReLoop: A Self-Correction Continual Learning Loop for Recommender Systems
Apr 24, 2022
Deep learning-based recommendation has become a widely adopted technique in various online applications. Typically, a deployed model undergoes frequent re-training to capture users' dynamic behaviors from newly collected interaction logs. However, the current model training process only acquires users' feedbacks as labels, but fail to take into account the errors made in previous recommendations. Inspired by the intuition that humans usually reflect and learn from mistakes, in this paper, we attempt to build a self-correction learning loop (dubbed ReLoop) for recommender systems. In particular, a new customized loss is employed to encourage every new model version to reduce prediction errors over the previous model version during training. Our ReLoop learning framework enables a continual self-correction process in the long run and thus is expected to obtain better performance over existing training strategies. Both offline experiments and an online A/B test have been conducted to validate the effectiveness of ReLoop.
Unbiased Top-k Learning to Rank with Causal Likelihood Decomposition
Apr 02, 2022
Unbiased learning to rank has been proposed to alleviate the biases in the search ranking, making it possible to train ranking models with user interaction data. In real applications, search engines are designed to display only the most relevant k documents from the retrieved candidate set. The rest candidates are discarded. As a consequence, position bias and sample selection bias usually occur simultaneously. Existing unbiased learning to rank approaches either focus on one type of bias (e.g., position bias) or mitigate the position bias and sample selection bias with separate components, overlooking their associations. In this study, we first analyze the mechanisms and associations of position bias and sample selection bias from the viewpoint of a causal graph. Based on the analysis, we propose Causal Likelihood Decomposition (CLD), a unified approach to simultaneously mitigating these two biases in top-k learning to rank. By decomposing the log-likelihood of the biased data as an unbiased term that only related to relevance, plus other terms related to biases, CLD successfully detaches the relevance from position bias and sample selection bias. An unbiased ranking model can be obtained from the unbiased term, via maximizing the whole likelihood. An extension to the pairwise neural ranking is also developed. Advantages of CLD include theoretical soundness and a unified framework for pointwise and pairwise unbiased top-k learning to rank. Extensive experimental results verified that CLD, including its pairwise neural extension, outperformed the baselines by mitigating both the position bias and the sample selection bias. Empirical studies also showed that CLD is robust to the variation of bias severity and the click noise.
PEAR: Personalized Re-ranking with Contextualized Transformer for Recommendation
Mar 23, 2022
The goal of recommender systems is to provide ordered item lists to users that best match their interests. As a critical task in the recommendation pipeline, re-ranking has received increasing attention in recent years. In contrast to conventional ranking models that score each item individually, re-ranking aims to explicitly model the mutual influences among items to further refine the ordering of items given an initial ranking list. In this paper, we present a personalized re-ranking model (dubbed PEAR) based on contextualized transformer. PEAR makes several major improvements over the existing methods. Specifically, PEAR not only captures feature-level and item-level interactions, but also models item contexts from both the initial ranking list and the historical clicked item list. In addition to item-level ranking score prediction, we also augment the training of PEAR with a list-level classification task to assess users' satisfaction on the whole ranking list. Experimental results on both public and production datasets have shown the superior effectiveness of PEAR compared to the previous re-ranking models.
Debiased Recommendation with User Feature Balancing
Jan 16, 2022
Debiased recommendation has recently attracted increasing attention from both industry and academic communities. Traditional models mostly rely on the inverse propensity score (IPS), which can be hard to estimate and may suffer from the high variance issue. To alleviate these problems, in this paper, we propose a novel debiased recommendation framework based on user feature balancing. The general idea is to introduce a projection function to adjust user feature distributions, such that the ideal unbiased learning objective can be upper bounded by a solvable objective purely based on the offline dataset. In the upper bound, the projected user distributions are expected to be equal given different items. From the causal inference perspective, this requirement aims to remove the causal relation from the user to the item, which enables us to achieve unbiased recommendation, bypassing the computation of IPS. In order to efficiently balance the user distributions upon each item pair, we propose three strategies, including clipping, sampling and adversarial learning to improve the training process. For more robust optimization, we deploy an explicit model to capture the potential latent confounders in recommendation systems. To the best of our knowledge, this paper is the first work on debiased recommendation based on confounder balancing. In the experiments, we compare our framework with many state-of-the-art methods based on synthetic, semi-synthetic and real-world datasets. Extensive experiments demonstrate that our model is effective in promoting the recommendation performance.
Non-invasive Self-attention for Side Information Fusion in Sequential Recommendation
Mar 05, 2021
Sequential recommender systems aim to model users' evolving interests from their historical behaviors, and hence make customized time-relevant recommendations. Compared with traditional models, deep learning approaches such as CNN and RNN have achieved remarkable advancements in recommendation tasks. Recently, the BERT framework also emerges as a promising method, benefited from its self-attention mechanism in processing sequential data. However, one limitation of the original BERT framework is that it only considers one input source of the natural language tokens. It is still an open question to leverage various types of information under the BERT framework. Nonetheless, it is intuitively appealing to utilize other side information, such as item category or tag, for more comprehensive depictions and better recommendations. In our pilot experiments, we found naive approaches, which directly fuse types of side information into the item embeddings, usually bring very little or even negative effects. Therefore, in this paper, we propose the NOninVasive self-attention mechanism (NOVA) to leverage side information effectively under the BERT framework. NOVA makes use of side information to generate better attention distribution, rather than directly altering the item embedding, which may cause information overwhelming. We validate the NOVA-BERT model on both public and commercial datasets, and our method can stably outperform the state-of-the-art models with negligible computational overheads.